Wednesday, 4 May 2011

Film Opening - 3. What kind of media institution might distribute your media product and why?

Our media product is considered to be an independent project alongside the fact that is a historically based movie set in 1917 Russia. The movie is produced by Red Star productions, a production company focused on small independent historical movies that have a small but reliable audience with an interest in these types of movies. As the film cost little to make in relative terms it has a higher and more secure chance of making it's money back due to the stable nature of our audience which will be a helpful factor when it comes to securing a distribution deal. however we need to make sure that the movie will also cover the distribution costs as well as the production costs.

Insurge Pictures, a distribution company targeted towards "Micro-Budget films", with budgets of up to $100,000 each, founded in 2010 by parent company Paramount studios who is known for the distribution of two ctitically acclaimed war movies, Saving private Ryan and Enemy at the Gates (Both inspirations for making our movie).
Insurge would be a good choice for a distributor due to it's attitude towards indie films and the relationship it has with a well known company such as Paramount studios which allows the movie to reach out to a bigger audience because vertical integration Insurge has with Paramount studios

Another route we could take would be finding a distributor that could show our movie over terrestrial television as that may be a better and more secure way of gaining an audience for our movie. Channel 4 is well known for it's friendly attitude towards indie movies, the well known Film4 is specifically made to produce movies from well known independent directors, and with Channel 4 being a well known name across UK television it would help spread our movie to a wider audience. Channel 4 also has "almost universal coverage in the United Kingdom and some neighbouring countries" allowing for our movie to be shown overseas as well widening the potential audience we have by a significant amount. Film4 also has a very successful history in producing Independent films with very popular films such as Trainspotting and Slumdog millionaire so if our film were to be shown on the Film4 channel brand association with them might also help widen our target audience.
I believe we have been realistic in our choice of potential distribution company, as both these companies have a history of supporting small, arthouse films, and in a lot of cases make them a lot of money.

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